Your AI search competition isn’t just the brands you know about—it’s any brand that LLMs mention instead of you, including the ones you’ve never heard of.

We’re launching Suggested Competitors to eliminate those blind spots.

Here’s how it works: We’ll automatically analyze prompt responses and AI search trend data to identify the brands competing for the prompts you care about.

We’ll flag these competitors in your Scrunch Dashboard for quick review. You can add new competitors to your watchlist (and let us backfill historical prompt data related to each competitor) or say no thanks.

This way every customer can keep a pulse on their competitive landscape—and new customers can quickly get up to speed on who they’re competing with in AI search.

From here, you can use Scrunch to:

• Benchmark AI visibility against a complete competitive set
• Understand if and why LLMs are choosing competitors
• Identify the strategy gaps that are letting them in
• Make adjustments to improve performance

This is only the first in a series of new (and fully automated) insights we’ll be launching for all Scrunch customers in the weeks ahead.

Discover and track new competitors in 2 clicks

We use natural language processing on real AI-powered conversations to see which brands consistently appear in your orbit and apply evidenced-weighted consensus modeling to separate real signals from noise.

The result? A high-confidence, data-backed map of your true competitors (and emerging challengers) in AI search.

When you log in to Scrunch, you’ll see Suggested Competitors under Insights & Action Items at the top of your Dashboard.

Simply click the item to see a list of brands you may want to track in Scrunch, including high-level descriptions and all known aliases.

You can review and either add brands to your competitor list or dismiss the suggestion (we’ll continue to monitor and suggest new competitors over time as more prompts and responses are added and collected).

If you do the former, we’ll backfill each competitor’s brand presence for your prompt data to give you a historical view.

Bonus: This works for all new competitor additions, not just Suggested Competitors. Any time you add a new competitor to Scrunch, we’ll automatically calculate their presence across historical prompt data (the lookback window is as far back as you have prompt data).

This includes competitor presence across AI search trends.

Using Scrunch’s AI Search Trends feature, you can compare how often your brand appears versus your competitors across prompts for industry-relevant topics, aggregated across all selected LLMs.

With all this data in hand, you can:

• Benchmark your performance: See how your brand presence and site citations compare to competitors across industry topics. Are you gaining or losing ground?
• Spot optimization opportunities: Look beyond mention rates to understand the "why." Are competitors winning on certain topics because of technical depth? Fresh data? Better structure? Understanding their content strengths helps you identify where to match them—and where to differentiate.
• Validate content investments: Use competitive data to pressure-test your content roadmap. If you're planning to invest heavily in a topic where multiple competitors already dominate, you'll see it in the data—and can decide whether to compete head-on or find a different angle.
• Find your white space: Identify prompts where no one in your competitive set appears consistently. These represent untapped opportunities—topics where you could establish early authority in AI search before competitors catch on.

Track competitors smarter, not harder

Traditional competitive tracking usually assumes that you know who your competitors are.

But emerging players appear overnight, category boundaries blur, and LLMs sometimes make surprising connections.

It’s not uncommon for brands to start monitoring AI search and see unfamiliar names consistently pop up alongside theirs in prompt responses.

That's the gap Suggested Competitors fills—it shows you the complete picture of who's competing for your customers' attention in AI, not just the brands you're already watching.

Instead of waiting to discover a new competitive challenge, we’ll surface it for you proactively.

Our goal isn’t to add more names to a list. It’s to help you keep tabs on the competitive landscape your brand operates in—and extract the competitive insights you need to win.

Because the brands winning AI search aren't just the ones with the best product—they're the ones who understand the competitive landscape and adjust their strategy accordingly.

Suggested Competitors is now live for all Scrunch customers. Log in to see if we've identified any competitive blind spots for your brand.

And keep an eye out for lots more automated (and actionable) insights heading your way, including Suggested Prompts, Negative Sentiment Trends, and more.

See your AI search competition with Scrunch

Start spotting Suggested Competitors. Start a 7-day free trial or get in touch to see how you can maintain your competitive edge in AI search.