faq page header background

Can I monitor specific URLs in Scrunch?

  • Also asked as:
  • Does Scrunch show which URLs get cited by AI?
  • How do I monitor URL performance in AI responses?

Yes, users can monitor specific URLs in Scrunch across all tracked prompts, as well as filter them by branded and non-branded prompts, prompt tags, personas, countries, topic, AI platform, funnel stage, and citation owner (i.e., brand, competitor, or third-party).

Additional context: Scrunch automatically captures and records every URL cited by AI platforms, enabling tracking without manual URL submission.

Image of URL tracking in Scrunch

Example

For example, if a Scrunch user wants to monitor a specific URL, they can find it in the Citations tab by filtering results by URL versus domain.

Scrunch shows:

  • Whether the user’s brand or competitors are mentioned in the URL
  • Tracked topics the URL is related to
  • The unique number of prompts where the URL is cited
  • The total number of AI responses that have cited the URL
  • How consistently the URL is cited in AI responses
  • The URL’s Influence Score (calculated by multiplying the unique number of prompts by the percentage of responses that have cited the source)

Follow-up question: What do I do if my important URLs aren’t being cited by AI platforms?

If a user’s important URLs aren’t being cited by AI platforms, it may indicate technical accessibility issues or content optimization gaps.

First, users should verify AI crawlers can access their URLs without barriers. Next, users should ensure content loads quickly without requiring JavaScript and includes relevant metadata like page titles and descriptions. Finally, users should review whether their content comprehensively answers target prompts (and compare it to content from other URLs that are being cited).

Users may want to consider enabling Scrunch's Agent Experience Platform (AXP) to automatically optimize URLs for AI consumption.