Yes, Scrunch uses AI for its in-app assistant, to assist with collecting responses across AI platforms, to generate tailored recommendations for prompt tracking and competitive monitoring, to optimize webpages via content delivery, and other use cases.

Example

For example, Scrunch uses AI in its platform in two main ways:

1. Indirectly

Scrunch collects responses from AI platforms by simulating consumer interactions with each platform, such as asking ChatGPT a question and then recording the response.

2. Directly

Scrunch uses AI models for inference in order to complete certain tasks, such as evaluating text for sentiment, performing topic classification, extracting named entities, comparing the factual content of two texts, etc.

All of Scrunch's direct model usage is conducted either locally inside its own production cloud environment or via commercial model inference providers (e.g., OpenAI, Google Cloud Platform Vertex AI, Together), subject to commercial terms and configurations that prohibit any usage of interactions for training or fine-tuning.

Follow-up question: Is my data used to train external AI models?

No, Scrunch doesn’t train or fine-tune external AI models. User data stays within the Scrunch platform and isn’t shared with third-party AI companies.