The Scrunch Agent Experience Platform (AXP) has products spanning AI visibility monitoring, website auditing, content optimization, and content delivery.

Additional context: Scrunch is designed to help you:

• Observe what AI agents say and do—in AI platforms and on your site.
• Understand agent behavior to identify and prioritize optimization opportunities.
• Deliver what agents need to understand, reference, and recommend your brand.

Example

For example, here's what a workflow might look like in Scrunch:

Observe

A user adds prompts like, "What's the best project management software for enterprise companies?" in Scrunch to track their brand's presence in AI answers. Scrunch shows that their brand appears in 45% of responses to tracked prompts but competitors appear in 78%.

The user can track brand presence, competitive presence, position, sentiment, citations, shopping responses, AI search volume, AI bot traffic, and AI referral traffic—either by navigating in Scrunch or asking Scrunch’s in-app AI assistant, Scrunchie, to do it for them.

Scrunch automatically alerts the user to meaningful changes in their AI search data, why it matters, and what to do about it. Meanwhile, the user can mix and match metrics, filters, and breakdowns to build bespoke data visualizations via self-serve analytics built on top of their live AI search data.

Understand

Scrunch analyzes the user’s website and provides them with scalable recommendations for how to improve AI citeability and retrievability, both at the domain level and page by page.

The user can also view their sitemap at the URL level to understand page-specific performance related to agent traffic, citations, and AI referrals.

They can then act on prioritized recommendations related to technical normalization, content restructuring, and content enrichment inside or outside of Scrunch.

Deliver

Scrunch provides the user with a content editing surface informed by data-backed analysis of their site. The user can approve recommendations and pull from approved internal sources to update or create content.

This content is then delivered directly to AI agents at the edge. Scrunch automatically detects agent traffic and serves optimized content to them while leaving the human-facing website completely unchanged.

Within a few weeks, monitoring shows that the user’s brand has closed the gap in share of voice for their tracked prompts.

Follow-up question: What features does Scrunch offer for enterprise customers and agencies?

Scrunch offers specialized features and services for enterprise companies and agencies, including:

Enterprises:

• Advanced security (e.g., SOC 2 Type II compliance, SAML and OAuth-based SSO, role-based access control, etc.)
• Multi-brand, multi-domain, multi-region, and multi-language localization options
• Data API to plug directly into internal systems, dashboards, and AI workflows
• Turnkey analytics that sync and analyze data from Scrunch in existing tools

Agencies:

• Self-service with prepopulated data for clients and prospects
• Prospecting licenses and workspaces
• Unified workspace for managing multiple clients
• Agency partner program that offers referral rewards, free seats, beta access to new features, and more