Scrunch Labs

900M
ChatGPT weekly active users↑ 125% YoY
TechCrunch
TechCrunch
Gemini monthly active users
750M+
370% visits YoY
DataReportal
Global internet users who use generative AI monthly
16.3%
Growing
Business of Apps
Perplexity monthly active users
45M
100% YoY
OpenAI via TechCrunch
ChatGPT prompts processed per day
2.5B
Growing
Similarweb
ChatGPT's AI query market share
64–68%
from 87%
CNBC
Anthropic valuation
$380B
14x ARR in 14 months
Go deeper
Scrunch Labs is a dedicated research center where Dr. Michael IannelliDr. Michael Iannelli publishes work at the intersection of AI search and modern marketing. Explore trends, data studies, and free tools designed to help you navigate the AI-first customer journey.

Data studies

Reddit Paradox

Data study
Reddit dominates overall but isn't top 3 in most industries
What we learned from an industry breakdown of the most-cited AI sources
Read more

Citation Half-Life

Data study
How long your content stays cited — and why it varies by AI model
Analyzing citation decay across ChatGPT, Perplexity, Claude, and Gemini
Read more

GLP-1

Data study
What millions of GLP-1 conversations reveal about AI search
A deep look at funnel patterns emerging in AI health and pharma search
Read more

LinkedIn

Data study
LinkedIn posts that robots can't resist
What the data says about ChatGPT citations — and why some popular LinkedIn tactics hurt your odds
Read more

AI Overviews

Data study
AI Overviews vs. AI platforms: what the data reveals
How citation and traffic patterns differ between Google AI Overviews and standalone AI platforms
Read more

Tools

Prompt
What is Scrunch and what tools does it offer for tracking AI search visibility?
Awareness
Prompt
How can agencies support clients in AI-first customer journeys?
Evaluation
Prompt
Book a demo with Scrunch to explore AI search visibility and experience solutions
Decision
Prompt
How to become a Scrunch brand ambassador and advocate for AI-first solutions
Advocacy

Prompt Generator

Generate the prompts AI buyers are already asking. Build a full library by funnel stage, test which questions drive citations, and optimize for the moments that matter.

Tyrell | The future of AI for enterprise
tyrell.com
Good
73%
Your brand mentions
40%
0%
60%
20%
0%
Top Prompts
Best AI search optimization tools to improve my brand's online visibility?
Citation Trend
47%

Brand Audit

See how AI models score your pages before recommending your brand. Get page-level grades, citation breakdowns across ChatGPT, Gemini, and Perplexity, and clear actions to improve.

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