No, Scrunch doesn’t collect personal information from members of the general public as part of its service offerings.

Additional context: Scrunch collects AI responses, including citations, from consumer AI platforms through various integrations, partnerships, and APIs,. It doesn’t collect or expose third-party consumer interactions with AI platforms.

Example

For example, when Scrunch tracks a prompt like, "What's the best project management software for remote teams?" across AI platforms, it collects the AI-generated response text, which brands are mentioned, and website citations.

It does not collect personally identifiable information about the person who asked the question.

Follow-up question: What data does Scrunch collect from customers?

Scrunch collects and stores the following data from customers:

• Email addresses
• Brand names
• Optional: Names for user accounts/authentication
• Optional: Description of a brand’s products and services
• Optional: Descriptions of key customer or audience personas
• Optional: List of key competitors
• Optional: List of prompts to monitor for, which can be associated with personas if desired
• Optional: Public URLs for webpages a customer is targeting for inclusion in AI search results

All "optional" data listed above can be generated by Scrunch for faster onboarding. Customers can supply as much or as little of their own data as desired.

If you're concerned about data privacy: Users can review Scrunch’s data handling policies—including data collection methodologies, retention procedures, and third-party subprocessors—through its publicly accessible Trust Center.