Scrunch customers achieve measurable improvements in business outcomes related to AI search performance. Common outcomes include increased brand presence and citations, improved answer position and sentiment, and greater share of voice versus competitors. Customers also report AI-referred website traffic growth, reduced costs compared to alternative solutions, and higher and faster conversion rates.

Example

For example, Scrunch customers have publicly stated that they’ve generated:

Customer acquisition growth:

• Runpod reported 4x growth in new paying customers per month after adopting Scrunch.

Cost optimization:

• Runpod reported 80% in cost savings by switching to Scrunch from a competitor.

Increased share of voice in AI answers:

• Tinybird reported 3x growth in share of voice for core, non-branded prompts.

AI-referred web traffic growth:

• Tinybird reported a 370% increase in web traffic from LLMs in 3 months.

Brand presence growth in AI answers:

• Akamai reported 364% growth in brand presence for targeted, non-branded prompts.

Citation growth in AI answers:

• Strapi reported 226% growth in citations for non-branded prompts within 3 months.

Follow-up question: How does Scrunch measure and track these business outcomes?

Scrunch measures business outcomes through automated monitoring across AI platforms. Tracked metrics include brand presence, competitive presence, position, sentiment, citations, AI agent traffic, and AI referral traffic. Users can view performance trends over time within the Scrunch platform. Data can be exported via API or CSV for internal reporting and analysis.