Scrunch recommends that brands make their websites easy for AI bots to access and their content easy for AI bots to consume.

Additional context: If AI bots can’t easily access a brand’s site or read its content, it’s far less likely that a brand will be mentioned or cited in AI responses.

Example

For example, a Scrunch user would use the following workflow make their website more optimized to show up in AI platforms:

Site Optimization (diagnose access and content issues)

• Ensure the website is configured to allow AI bots access to webpages.
• Ensure page content is delivered with necessary technical hygiene and speed.
• Ensure page content is complete and in an AI-optimized format.
• Ensure page content aligns with target prompts.

Site Optimization (fix and enhance page content)

• Update page content based on data-backed recommendations.
• Copy page as markdown and push it live to the site, sync with CMS (SitecoreAI), or deliver it directly to AI user agents at the edge with Agent Pages.

Agent Pages (deliver AI-optimized content directly to AI agents)

• Automatically detect AI agents.
• Route agents to AI-optimized content (the same URL, but token-light and with no unnecessary code) at the CDN level.
• Leave the human-facing site completely unchanged.

Follow-up question: What are the most common technical issues that prevent websites from showing up in AI platforms?

The two most common technical issues that prevent websites from showing up in AI platforms are robots.txt files that stop AI bots from accessing site content and JavaScript-heavy webpages that make it difficult for AI bots to consume content.