An AI agent is crawling your website right now. A real person just asked about a problem your product can solve, and it’s working out what to tell them.

It’s researching your brand, comparing you to competitors, and deciding if a human will ever see your site at all.

But when it lands on your homepage, it doesn’t see your interactive slideshows, your product animations, or your video walkthroughs.

It sees code, technical clutter, and marketing speak. All of which it has to battle to understand what you do, who you serve, and why the person on the other end of the prompt should care.

So the agent gives up. Or gives a partial answer. Or shares outdated information. Either way, your competitor scores the recommendation.

Both humans and AI agents deserve a first-class experience when they visit your website. Today, only one of them gets it.

Our new and improved content delivery layer, Agent Pages, fixes that:

• Serve your site content to verified AI agents at the edge, formatted for how they actually read and parse.
• Enhance the agent experience with data-backed, brand-approved content optimizations so you show up better in AI answers.
• Make your site AI-ready without disrupting the human experience in any way.

No coding. No rewriting. No replatforming.

Just approve updates in Scrunch and we’ll deliver them directly to AI agents for you.

More isn’t more

Most vendors sell the same fix for AI visibility: Create more content. Point a model at your problem, publish at volume, and hope that something sticks.

Fewer are focused on what really matters: Making sure AI agents can actually access, read, and recommend your content.

That’s exactly what Agent Pages does.

A page is the unit that matters to an AI agent retrieving content on behalf of a human, so we renamed our content delivery layer to make its value clear: Transform any page on your site into a version purpose-built for AI consumption.

The result? More mentions, citations, and recommendations in AI answers.

After deploying our content delivery layer for dozens of enterprise customers and seeing great results, we doubled down on making it more powerful, more flexible, and more accessible.

The outcome is a multi-path content delivery engine that you control completely, from light-touch technical cleanup to full content restructuring and enrichment.

Pick your pages, pick your path

First, Scrunch crawls your domain to build a sitemap: a fully navigable visual representation of your website.

Next, you decide which pages get delivered to verified AI agents at the edge. It's your call, page by page, and there are two ways to do it:

1. Agent Pages on its own

Flip the switch and every agent-facing page is automatically optimized for AI readability with no further clicks from you.

Scrunch transforms them into JavaScript-free HTML and applies best-practice technical fixes, so agents consume your content instead of abandoning or misinterpreting a page they can't parse.

Non-content markup, inert HTML structures, and duplicate block text? Gone. Noisy tracking query parameters, missing JSON-LD, and abnormal text-node whitespace? Fixed.

We show you exactly what’s changing and across how many URLs.

Selected pages are prerendered so they're ready the moment an agent arrives.

No content changes. Just an AI-friendly version of what you already have.

2. Agent Pages plus Site Optimization

Technical cleanup is the floor, not the ceiling. Agent Pages can also restructure and enrich your content through our Site Optimization feature.

Site Optimization runs on a proprietary recommendation model trained on a massive data corpus of real AI answers and public web content that’s already being cited by AI. It weights every recommendation against your AI search performance, your competitors’, and our own data science research.

Suggestions are tailored to your prompts, your content gaps, and our analysis of what makes a page most likely to be considered and selected by AI agents.

From there, Site Optimization lets you restructure content for AI clarity and enrich pages with accurate, on-brand content pulled from approved internal sources via our Knowledge Studio feature.

Think wall-of-text paragraphs split up into more concise, parseable chunks, confusing copy turned into easy-to-read tables, and sequential steps clearly ordered and numbered.

Meanwhile, page-relevant information—common follow-up questions, expert quotes, facts and stats—are sourced from sibling pages, support docs, Notion, SharePoint, and documents in your DAM in order to add more context to existing content.

Approved updates go straight to AI agents at the edge, and Scrunch reoptimizes week over week with new suggestions as the AI search landscape changes.

Whichever version of Agent Pages you choose, human visitors see no change at all.

Deliver the right experience to the right visitor

Your website shouldn’t strain to serve two different audiences at once. It should deliver the right experience to the right visitor at the right time.

Agent Pages is how.

Humans keep the site you built. Agents get the site they need. And you get cited instead of skipped.

Agent Pages is now generally available. Reach out to our sales team or your CSM to learn more.

AI agents are already on your site. Show them what you have to say.

Give all site visitors a first-class experience with Scrunch

Optimize for agents and humans. Start a 7-day free trial or get in touch to see how Scrunch can help you deliver an AI-ready site without touching your human one.