TLDR:
- Scrunch's AI observability and optimization features are now built directly into SitecoreAI. Live AI search data, content recommendations, and publish controls all live in one place for Scrunch and SitecoreAI customers.
- Turn data insights into published pages where your content already lives. Scrunch and Sitecore serve up suggestions, you draft and stage content with a click, your team approves every change, and updated content gets reviewed and rescored.
- The integration is available to all SitecoreAI customers with a Scrunch subscription. Individual feature access depends on your Scrunch plan.
Every AI visibility tool promises action now, not just analysis. Most just hand you copy-paste homework.
You know the drill: scour dashboards for suggestions, send content briefs to colleagues, replicate rewrites in the content management system.
If one person owns your entire website? Tedious, but doable. Unfortunately, enterprise brands don't have that luxury.
Scrunch already solves part of the friction. We help you turn actionable recommendations into optimized content, and automatically deliver it to AI agents at the edge without changing the human-facing site.
Now, together with Sitecore, we’re taking the next step: A published page in your CMS.
Our new integration with SitecoreAI puts Scrunch’s AI observability and optimization features right in your website’s system of record.
That means data-backed content updates, drafted with a click. All built around your site’s schema, design system, permissions, teaming, and approvals.
To be clear: Scrunch is a standalone platform. We help you track and grow your presence in AI answers whatever your stack. But if you're a SitecoreAI customer, this integration brings your AI visibility findings and fixes to the same screen.
Here’s what it looks like.
Trade dashboards for deliverables
On top of your Scrunch AI visibility data, here's what's rolling out in SitecoreAI:
Ready-to-action Signals
When Scrunch uncovers meaningful changes in your AI search data—think sudden spikes or drops in performance, trend shifts, and new competitors entering the answer set—those Signals get surfaced in SitecoreAI.
Even better, the button to do something about them sits right next to the finding. Opportunities get actioned with a click instead of filed away for later.
In-CMS content recommendations
Scrunch’s Site Optimization continually crawls, compares, and scores your website to identify optimization opportunities and provide data-driven recommendations. SitecoreAI customers can apply content restructuring and enrichment recommendations directly in the CMS, either page by page or domain-wide.
No more copy-paste round trips between Scrunch and your content management system. Take action with the press of a button.
Always-on content review
Sitecore automatically reviews content when a page is being built or edited to help you maximize AI visibility.
An AI agent helps you fix any issues, so weak content never leaves the draft stage.
Automated content re-scoring
Scrunch automatically scans updated content week over week and provides new recommendations based on a massive data corpus of real AI answers and public web content that’s being cited by AI.
That means SitecoreAI customers can count on continual, measurable improvement that compounds over time instead of static snapshots and one-time fixes.
Want to go deeper?
Join Scrunch CEO Chris Andrew and Sitecore Senior PMM Chris Purcell on October 7 for a live session on closing the gap between spotting the problem and publishing the fix inside SitecoreAI.
Save your seat here: You’re visible in AI search. Now what?
Every change is staged for human approval before it's published, ensuring your team has total control over what goes live. No rogue updates to your site.
And every change runs on your existing permissions and workflows, in the tooling your team uses every day. No new credentials or publishing pipelines to secure.
A win-win for all the teams behind your website: marketing, design, legal, security, and beyond.
Close the gap between data and done
There’s no shortage of vendors selling AI monitoring data. More are even starting to tell you what to do with it.
But the hard part is still left to you: shipping changes on your live site, at the pace the market demands, without breaking your content estate.
Scrunch in SitecoreAI closes the gap.
Your data becomes staged, approved, and published changes, in the tool your team already uses, through the workflows you already trust, as quickly as the insights land.
The integration is available to all SitecoreAI customers with a Scrunch subscription. Individual feature access depends on your Scrunch plan.
Stop reading reports. Start shipping fixes.
See the fix and ship the fix with Scrunch in Sitecore
Turn insight into action where your content lives. Get in touch to see how Scrunch and SitecoreAI can help you turn AI search findings into published pages.
