author

Kevin White

Kevin White

takes From keywords to prompts: How to right-size your AI search tracking

From keywords to prompts: How to right-size your AI search tracking

takes From SEO to AEO: new metrics that matter in AI search

From SEO to AEO: new metrics that matter in AI search

explainers A biased guide to buying products for AI search (aka AEO/GEO buyer's guide)

A biased guide to buying products for AI search (aka AEO/GEO buyer's guide)

product A better way to answer: “How’s our brand showing up in AI?”

product Every prompt in its right place

Every prompt in its right place

takes Not All AI Traffic is Equal: How to Spot the Bots That Drive Revenue

Not All AI Traffic is Equal: How to Spot the Bots That Drive Revenue