You can optimize your website for AI visitors, but you can't optimize content that doesn't exist.

If AI can't find relevant content on your site, it retrieves it from another source

We’re launching Content Gaps—the latest in our series of automated insights—to help you find those blind spots before your competitors do.

Starting today, Scrunch customers can use Content Gaps to:

• Auto-detect missing content for the prompts that matter most.
• Drill into any gap to understand the full scope of the opportunity.
• Prioritize next steps based on topic, persona, and greenfield opportunities.

The brands winning AI search aren't necessarily the ones with the most content—they're the ones that know what matters to their audience, what's missing, and do something about it.

Go from gap to action plan in seconds

Too many teams find content gaps by accident—or not at all.

This results in a scattershot approach to AI visibility optimization, patching holes on the fly with little-to-no prioritization.

You can manually cross-reference prompt and citation data to figure out where to start. Or you can let Scrunch do it for you.

Our analysis detects when you’re missing content for the prompts you care about and flags it automatically—no data deep dives required.

When you log in to Scrunch, you’ll see Content Gaps surfaced right on your Home screen.

Click the “Take action” button and we’ll show you a list of opportunities to improve visibility in AI responses, filterable by topic or persona.

Every listing is earmarked as Red (no content found), Yellow (limited content found), or Green (sufficient content found), along with a count of at-risk prompts.

Scrunch’s analysis updates as new content is detected on your site, automatically removing listings from Content Gaps as they’re addressed.

Drill down into any listing and click “Review” to see:

• The number of associated prompts (and links to each one in your Prompts Monitoring tab)
• The number of pages on your site that match these prompts
• The exact URLs for matching pages from most cited to least cited and how many prompts they match

You can prioritize content updates and net new content creation—or dismiss the suggestion if it's not relevant or already covered.

Scrunch does the detective work—you decide what's worth acting on.

Scrunch’s Optimizer and AXP features make it easy to maximize the impact of your content by auto-generating a targeted version of webpages designed for specific prompts and personas, then serving it in an optimized, token-light format directly to AI agents without changing what human visitors see on your site.

From here you can use Scrunch to monitor AI search performance over time—brand presence, share of voice, citations, AI bot traffic, AI referrals, and more—as content gaps move from critical to healthy.

Create the content AI is looking for

When buyers ask, AI answers. The question is: Does your content show up in the response?

The old way: Random acts of content creation or manual data wrangling.

The new way: Get notified when your content is MIA for tracked prompts and get to work immediately.

We don’t think teams should have to dig for opportunities. So we built Scrunch to surface them.

Content Gaps is now live for all Scrunch customers. Log in to see why you may not be showing up where you should be.

Close your content gaps with Scrunch

Know exactly what to create to improve AI visibility. Start a 7-day free trial or get in touch to see how Content Gaps can help you stay a step ahead in AI search.