Yes, Scrunch tracks competitor visibility across AI platforms through automated monitoring, revealing exactly where competitors outperform a user's brand in AI answers.

Additional context: Competitive data can be filtered by time period, individual competitors, topic, persona, funnel stage, and much more, enabling targeted analysis of where visibility gaps exist.

Example

For example, a Scrunch user could analyze competitive performance through multiple lenses, all filtered by different time periods, competitors, and other dimensions. Examples include:

Competitive presence monitoring

Users can see how often a competitor’s brand is mentioned or cited in AI answers for tracked prompts across AI platforms and compare it to their own.

AI search trend reporting

Users can see how often a competitor’s brand is mentioned in AI responses for trending topics and compare it to their own.

Individual prompt drill-downs

Users can see competitor mentions and citations in seed prompts and prompt variants for each tracked AI platform.

Citation tracking

Users can see which competitor and third-party webpages are most influential in AI responses, as well as view an “Influence Score” for individual sources calculated by multiplying the percentage of responses that have cited the source by the unique number of prompts.

Automated gap analysis

Users can be automatically notified when AI responses suddenly mention or cite competitors more than their own brand.

Follow-up question: Will Scrunch tell me which competitors I should track?

Yes, Scrunch’s Suggested Competitors feature automatically identifies competitive brands from response data, allowing users to add them to the platform with a historical data backfill or dismiss suggestions.