What methods does Scrunch use to collect data from AI platforms?

Scrunch uses multiple methodologies to collect prompt data from AI platforms like ChatGPT, Perplexity, Google AI Overviews, and others, including browser automation and official platform APIs.

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How do I create and use customer personas in Scrunch?

Scrunch allows users to create customer personas based on unique characteristics and geographies and either auto-generate prompts based on those personas or assign personas to existing prompts for targeted tracking and filtering.

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Which AI platforms and LLMs can Scrunch track and monitor?

Scrunch currently supports seven major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta AI. Support for Microsoft Copilot and Grok is coming soon.

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How does Scrunch track AI search visits to my website?

Scrunch tracks AI platform visits in two ways: Agent Traffic monitors AI bots crawling your website in real-time and AI Referrals tracks human visitors who arrive from AI platforms.

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How does Scrunch track competitor performance in AI search?

Scrunch tracks competitor performance in AI search across all major AI platforms. Users can see competitive presence across LLMs, individual prompts, and citations, as well as how it compares to their own brand. Scrunch also shows users how many competitors and which ones are mentioned in responses to individual prompts and displays full prompt responses for review.

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What is Scrunch’s Agent Experience Platform (AXP) and how does it work?

Scrunch's Agent Experience Platform (AXP) automatically converts the user’s website into an AI-optimized format that improves how AI platforms read, understand, and cite its content.

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Can Scrunch identify where competitors are gaining visibility in AI search?

Yes, Scrunch tracks competitor visibility across AI platforms through automated monitoring, citation analysis, and gap detection, revealing exactly where competitors outperform a user's brand in AI responses.

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Can you export data from Scrunch?

Yes, you can export data from Scrunch in multiple ways, including via CSV and API.

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Does Scrunch track sentiment about my brand in AI responses?

Yes, Scrunch tracks sentiment about brands in AI responses and categorizes it as positive, mixed, or negative.

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Does Scrunch support international prompt tracking and multiple languages?

Yes, Scrunch supports prompt tracking in every country, recording the exact responses and citations for any prompt written in any language. Scrunch currently serves customers throughout the US, Europe, and Japan.

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Can I monitor specific URLs in Scrunch?

Yes, users can monitor specific URLs in Scrunch across all tracked prompts, as well as filter them by branded and non-branded prompts, prompt tags, personas, countries, topic, AI platform, funnel stage, and citation owner (i.e., brand, competitor, or third-party).

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Can Scrunch show what sources are being cited by AI models in their responses?

Yes, Scrunch shows exactly which sources are being cited by AI models, including branded, competitive, and third-party sources, as part of its Citations feature.

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How does Scrunch estimate AI search volume metrics?

Scrunch’s AI Search Trends feature estimates AI search volume at the topic level based on end-to-end AI search interaction data from high-quality, privacy-compliant, third-party providers. This includes estimated prompt volume related to topics, how volume changes over time, and brand and competitor presence over selected timeframes.

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