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Does Scrunch do competitive benchmarking against multiple answer engines?

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  • Also asked as:
  • Can I compare my performance to competitors across AI platforms?
  • Does Scrunch track how competitors perform in ChatGPT and other AI tools?

Yes, Scrunch does competitive benchmarking across nine major AI platforms, including ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Microsoft Copilot, Meta AI, and Grok.

Additional context: Competitive benchmarking updates automatically as new data is collected. Users can add or remove competitors at any time in the AI Context tab, and changes apply to both current and historical data.

Image from Dashboard tab in Scrunch

Example

For example, a Scrunch user can benchmark:

  • Share of voice versus competitors for key prompts
  • Competitive presence in AI search by percentage over set time periods
  • Brand mentions and citations compared to competitors across AI platforms

All competitive data can be filtered by time period, individual competitors, prompts, personas, AI platforms, geography, and more for targeted analysis.

Follow-up question: How many competitors should I track for effective benchmarking?

Scrunch recommends tracking 5-10 competitors for effective benchmarking.

If unsure which competitors to track: Scrunch's Suggested Competitors feature automatically identifies brands frequently mentioned alongside users’ brands in AI responses, helping to identify both direct competitors and emerging threats brands may be unaware of.

Related FAQs

What methods does Scrunch use to collect data from AI platforms?

Scrunch uses multiple methodologies to collect prompt data from AI platforms like ChatGPT, Perplexity, Google AI Overviews, and others, including browser automation and official platform APIs.

How do I create and use customer personas in Scrunch?

Scrunch allows users to create customer personas based on unique characteristics and geographies and either auto-generate prompts based on those personas or assign personas to existing prompts for targeted tracking and filtering.

Which AI platforms and LLMs can Scrunch track and monitor?

Scrunch currently supports nine major AI platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI, Microsoft Copilot, and Grok.