Yes, Scrunch does competitive benchmarking across nine major AI platforms, including ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, Grok, and Meta AI.

Additional context: Users can add or remove competitors at any time in the Configure tab.

Example

For example, a Scrunch user can benchmark:

• Competitive presence in AI search by percentage
• Brand mentions and citations compared to competitors across AI platforms

All competitive data can be filtered by time period, individual competitor, topic, prompt, AI platform, persona, funnel stage, country, custom tag, and more for targeted analysis.

Follow-up question: How many competitors should I track for effective benchmarking?

Scrunch recommends tracking 5-10 competitors for effective benchmarking.

If you're unsure which competitors to track: Scrunch's Suggested Competitors feature automatically identifies brands frequently mentioned alongside users’ brands in AI responses, helping to identify both direct competitors and emerging threats brands may be unaware of.