Scrunch tracks competitor performance in AI search by allowing users to compare competitors to their own brands across any metric and across every major AI platform.

Additional context: Scrunch automatically flags meaningful changes in competitor performance and suggests competitors for tracking.

Example

For example, imagine a Scrunch user tracks prompts related to project management software.

In Scrunch's Home tab, the user could view aggregate metrics showing what percentage of AI responses mention competitors and how often competitor websites are cited across all tracked platforms.

The user could then drill down into any metric—mentions, citations, position, sentiment, etc.—and compare their performance to one or multiple competitors using any combination of filters and breakdowns.

The user could also read the full AI response to individual prompts to understand the context around competitor mentions and identify why certain brands are being recommended over others.

Follow-up question: How do I add competitors for Scrunch to track?

Users can add competitors in the Brand Entities section of the Configure tab in Scrunch. Scrunch uses AI to automatically suggest competitors to track during the sign-up process based on a user’s domain, but users have full control over which competitors to monitor.

Additionally, Scrunch’s Suggested Competitors feature automatically analyzes prompt responses and AI search trend data to identify competitive brands and flag them for review. Users can add them to Scrunch and automatically backfill historical data for the competitors or dismiss suggestions.