Yes, Scrunch tracks AI referral traffic to users’ websites through its AI Referrals feature, which connects to a user's Google Analytics 4 (GA4) account.

Additional context: Scrunch’s AI Referrals feature captures direct clicks from AI platforms, but most AI search impact is indirect—users are more likely to discover brands in AI responses and then search for a brand’s website or visit it directly.

Example

For example, if a Scrunch user connects the platform to their GA4 account, they can see:

Traffic metrics

• AI-referred sessions and page views
• Which AI platforms are sending traffic
• Top landing pages from AI referrals

Conversion metrics (if GA4 is configured)

• Purchase revenue from AI traffic
• Conversion rates from AI versus non-AI sources

Follow-up question: How do I connect my GA4 account to Scrunch?

To connect a GA4 account to Scrunch:

• Log in to a Google account with access to the appropriate GA4 property (must be the same browser session as Scrunch).
• Open the AI Referrals tab in Scrunch.
• Select the GA4 property from the dropdown menu.

If not seeing the appropriate GA4 property: Users should verify that they’re signed into the correct Google account in their browser. They can also try refreshing the page or using an incognito window.