Scrunch tracks AI search visits in two ways: Agent Traffic monitors AI bots crawling a user's website in real time and AI Referrals tracks human visitors who arrive on a user's website from AI platforms.

Additional context: Agent Traffic requires CDN or hosting integration, while AI Referrals connects through Google Analytics 4 to measure actual referral traffic and conversions.

Example

For example, a Scrunch user could track AI search visits by:

Monitoring AI bot visits with Agent Traffic

Select an existing website or add a new website in the Agent Traffic tab in Scrunch to view:

• AI bot traffic over time
• AI bot traffic by model
• Types of AI bot requests (training, indexing, or retrieval)
• Human versus AI bot traffic
• Top bot agents
• Top content pages
• Recent bot requests

Tracking human traffic from AI platforms with AI Referrals

Select a GA4 property and configure the date range to view:

• AI-referred sessions
• AI-referred views
• AI-referred purchase revenue (if configured in GA4)
• AI-referred conversion rate (if configured in GA4)
• Non-AI-referred conversion rate (if configured in GA4)
• AI sources
• AI-referred landing pages

Follow-up question: How do I connect my site to Scrunch to track AI search visits?

There are two ways to connect your site to Scrunch to track AI search visits:

If you're using Agent Traffic: Users can connect their CDN or web service provider to Scrunch via integration with Akamai, Cloudflare, Vercel, WordPress, or other options.

If you're using AI Referrals: Users can sign in to Scrunch in the same browser session where they’re signed into the Google account that has access to GA4 (Scrunch uses the user’s Google log-in credentials, not necessarily the same email they use for Scrunch).