Scrunch tracks citation quality in the form of an Influence Score in addition to citation frequency.

Additional context: Influence Score measures how broadly and consistently a source shapes AI responses, not the editorial quality of the source content itself.

Example

For example, when viewing citation data in Scrunch, users can see metrics like:

• Citations rate: Share of AI answers that cite at least one source for a brand or competitor.
• Citations share of voice: Share of AI answers that cite anything that cite a source owneed by a brand or competitor.
• Influence Score: Share of AI answers that cite a source, multiplied by how many different prompts it shows up for.

Follow-up question: How do I improve my citation rate in AI platforms?

Scrunch recommends increasing brand mentions in cited sources as well as strategically winning citations in AI platforms.

If you're trying to increase brand mentions: Users should reach out to third-party sources to try to get their brand placed in content. There are also purpose-built tools, like Noble and Stacker, designed to help brands scale mentions in cited sources.

If you're trying to win citations in AI platforms: Users should analyze existing source content to identify how they can update or create content to beat it with better information and structuring.