Scrunch helps improve brand visibility by observing performance across AI platforms, optimizing content for AI consumption, and delivering AI-optimized content directly to AI user agents.

Example

For example, a Scrunch user at a B2B software company would improve brand visibility by:

Observe

They use Scrunch to track category-relevant prompts across major AI platforms. Monitoring reveals that they appear in only 23% of responses while competitors appear in 67%, with citation data showing specific weaknesses.

Optimize

The use Scrunch to fix technical and editorial issues on low-performing webpages, generate pages engineered to fill content gaps, and secure placement in influential sources.

Deliver

They use Scrunch to automatically serve AI-optimized content to AI user agents at the edge while maintaining the original website experience for human visitors, accelerating improvements without rewriting or replatforming.

Follow-up question: Which part of AI visibility optimization should I prioritize first?

Scrunch recommends beginning with observability in order to understand current performance and establish baselines. Without data showing current brand presence and competitive presence, it’s difficult to measure how optimization efforts actually improve performance.