No, Scrunch’s Agent Pages is not considered cloaking. It doesn’t violate Google's guidelines or any other search platform's policies. Agent Pages optimizes content for AI answer clarity, not manipulation, and only targets LLM retrieval bots—not traditional search crawlers like Googlebot or Bingbot.

Additional context: Google defines cloaking as serving different content to search crawlers versus users in order to manipulate search rankings and mislead people, specifically to drive users to click on a search result under false pretenses.

Example

For example, if a website shows different content to crawlers versus users with deceptive intent (i.e., to mislead or manipulate) in an attempt to trick search engines and their users, that would violate Google’s terms of service.

Agent Pages falls outside of this definition entirely, as it’s a transparent optimization product designed specifically for AI platforms.

Agent Pages targets LLM bots only (not traditional search crawlers), serves JavaScript-free HTML to LLMs to improve comprehension and accuracy, and maintains the same content intent across all versions. The goal is improved AI understanding, not deception.

The content served to the LLM is the same content ultimately reflected to the user, only formatted for how AI actually consumes it. Website content is made more accessible and comprehensible to AI systems without changing the fundamental information or intent.

Follow-up question: Will websites using Agent Pages be penalized by Google or other platforms?

No, websites using Agent Pages will not be penalized by Google or other platforms for multiple reasons:

1. There’s no deceptive intent: Agent Pages improves content clarity versus manipulates it.
2. Traditional search is unaffected: Traditional crawlers like Googlebot and Bingbot see the same content as before.
3. Agent Pages is compliant with ToS: Technical optimization for understandability is explicitly allowed by search engines like Google.
4. Agent Pages is AI platform-aligned: AI platforms like ChatGPT, Perplexity, Gemini, and others benefit from structured, contextual data.