Scrunch's content delivery automatically converts a user’s website into an AI-optimized format and delivers it directly to AI agents to improve how they read, understand, and cite content.

Additional context: Content delivery works in real time without requiring changes to a user’s existing website. Human visitors see the normal site while AI agents receive optimized content automatically.

Example

For example, when a Scrunch user enables content delivery, the platform performs three key steps:

1. Intercept AI traffic

Scrunch auto-detects AI traffic visiting the user’s website through platforms like Akamai, Cloudflare, and Vercel.

2. Translate site content

Scrunch automatically strips away unnecessary code that AI doesn’t value, restructures webpages into AI-friendly formats, and enriches content based on the user’s configuration.

3. Serve optimized content to AI

Scrunch delivers optimized HTML to AI platforms without changing the human-facing website.

Follow-up question: Will enabling content delivery affect my Google search rankings or SEO?

No, Scrunch's content delivery doesn’t impact traditional search engine indexing. It's only used for real-time AI retrieval bots (ChatGPT, Perplexity, etc.), not search indexing bots. Traditional Google and Bing web crawlers aren’t routed to Scrunch—they crawl and index the user’s website normally.