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Michael Iannelli

Michael Iannelli

Measuring prompt performance: What marketers can learn from meteorologists

Learn how to measure AI prompt performance so that you can avoid the noise and reveal real trends over time.

The Reddit paradox: What we learned from an industry breakdown of the most-cited AI sources

We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.

Panel data, explained: What it is and why it matters (in human words)

Learn the ins and outs of panel data and how to use it in your AI search strategy.

AI Overviews vs. AI platforms: What we learned from 22M GenAI interactions

We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you.

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